What is Hyaluronic Acid and why is it in my high end skin care? Despite the word, "Acid" in the name, Hyaluronic Acid (HA) is naturally produced by the body and great for your skin. It helps lock in moisture making skin soft, smooth and supple (Who doesn't want that?). The prolonged presence of HA helps with scar tissue repair (i.e. Acne scars, stretch marks, etc...), this is why it is beneficial to use it every day for the best results. As we age HA decreases in the skin, that is why it is important to add it back in the form of a serum or lotion
(Like a vitamin for your skin). Approximately 80% of skin aging is due to UV radiation. So if you are like most people and have spent a good portion of your life in the sun without protection, then you need to be using HA. Your body is yours for your whole life, so it's best that you treat it fantastic.
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